Nobu Hospitality has announced plans to open its first hotel in México, Nobu Los Cabos, in 2017. The 200-room beachfront resort will be the ninth hotel property for Nobu Hospitality – a private company owned by celebrity chef Nobu Matsuhisa, actor Robert De Niro, and film producer Meir Teper – and its second joint venture with RCD Resorts, which owns and operates resorts throughout México and the Caribbean.
“We are exceptionally proud to extend our partnership with RCD Resorts, as they have demonstrated their vision and aptitude for leading innovation in world class resort developments. The Nobu Hotel Los Cabos will represent a new and differentiated luxury product, which will be unique for both Los Cabos and the wider resort community,” said Nobu CEO Trevor Horwell. “Los Cabos continues to be a destination of choice for the luxury traveler and this resort will embody our commitment to create a property that intertwines fun and luxury, and to offer guests from around the world a unique and exciting experience.”
Nobu Los Cabos will showcase a “contemporary and elegant” style that blends Japanese sensibilities with its spectacular Mexican location – an exact site has not been revealed, but it is expected to be on the Pacific Coast in or near Cabo San Lucas – as well as luxurious accommodations and amenities that will include a beachfront Nobu Restaurant and Bar, a pampering spa, retail stores, and addition dining and lounging experiences.
Monica Cuervo and Mark Yoshizaki of award-winning architectural firm WATG will serve as lead architects for the project, while Severine Tatangelo of Studio PCH, who designed Nobu Restaurant Malibu, will oversee design of interiors. The new lodging will incorporate Nobu’s signature blend of luxury with a “fun and lively aesthetic,” which has so far translated to hotels and restaurants on five continents.
The originator of the Nobu style is, of course, Nobu himself. Chef Nobu Matsuhisa became famous by blending traditional Japanese dishes with Peruvian ingredients. Such improvisations were a matter of necessity when he opened Matsuei in Lima in 1973, but ultimately led to the creation of his own unique style. Chef Nobu’s Los Angeles based restaurant, Matsuhisa in Beverly Hills, cemented his reputation and led to an association with De Niro, who convinced the chef to open another restaurant in New York.
Nobu Hospitality has been growing ever since. There are now close to three dozen Nobu restaurants around the world, and hotel development has been ramping up since the group launched their original property – a boutique hotel-within-a-hotel concept – at Caesars Palace Las Vegas in 2013. Nobu’s first Asian hotel venture opened last year, at the City of Dreams Manila entertainment zone in the Philippines.
Although Nobu Los Cabos will be the brand’s first hotel in México, it will not be the first property. Nobu Mexico City, a restaurant which opened in 2009, showcases many of Chef Nobu’s most famous dishes, including Tiradito Nobu Style, Black Cod Miso and Yellowtail Sashimi with Jalapeño.