The dates have been set, and the contracts have been signed. Destination Baja Sur—a series showcasing the beauties of the Baja peninsula’s southernmost state—begins filming May 28, and it will debut on multiple television channels and multimedia platforms in January 2016.
Hosted by marine biologist and long-time Baja resident Bill Boyce, Destination Baja Sur will be the most widely distributed fishing and adventure show on television, with the series’ 13 half-hour episodes scheduled to air multiple times per week across the U.S. and Canada—336 times during the calendar year—reaching 128 million homes on NBC Sports, World Fishing Network and the Pursuit Channel.
Apple TV offers additional access, and the series will be featured on all of the tech behemoth’s devices, including MacBooks, iPhones, iPads, and iPods.
Host and executive producer Bill Boyce will be a familiar face, both to Baja residents and casual television viewers. An award-winning host of several successful outdoor series, and an expert angler, he has owned a home in Baja for 35 years, and has traveled the width and breadth of the peninsula on countless occasions.
Boyce will share his passion and experience in each of season one’s 13 episodes, introducing viewers to the geography, culture and inhabitants of Baja California Sur, from small fishing villages to larger cities and communities like Loreto, La Paz, and Los Cabos.
Although the half-reality, half-documentary series’ primary focus is on outdoor adventures like fishing, diving and off-road explorations, Destination Baja Sur will also shine its regional spotlight on dining, nightlife and local culture.
All told, the show promises a staggering amount of exposure, not only in terms of content, but viewership. And if Destination Baja Sur achieves its primary goal—to inspire viewers to travel throughout the state—it will spur already increasing tourism numbers, and serve as a tremendous marketing vehicle, particularly for the many Baja based businesses that have already signed up to sponsor the show.
The promotional benefits of such exposure are not lost on Chef Brian Solomon, who saw business at his restaurant on the Cabo San Lucas Marina, Solomon’s Landing, increase 35 percent after it was featured on Guy Fieri’s Food Network show Diners, Drive-Ins and Dives. Solomon is now an associate producer of Destination Baja Sur.
“This is real, it’s happening, and it’s a tremendous opportunity,” Solomon said during a recent press conference about the show.
Those interested in sponsorship opportunities should act now, as filming begins in approximately two weeks. Several levels of sponsorship are available, ranging from product integration to commercial spots at the beginning and end of each episode. For more information, call (661) 202-0080, email email@example.com, or visit www.destinationbajasur.com. In Cabo San Lucas, email Enrique Rivera at firstname.lastname@example.org.