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Tequila El Charro from Arandas, Jalisco, has the characteristics to rank among the industry’s leaders: high quality, beautiful presentation, and competitive pricing.
Tequila El Charro is a socially responsible and has taken on green practices in order to care for the ecosystem. To that end, we are the first company to operate our own ecological boiler.
Tequila El Charro aims to reach key international markets while maintaining the premium quality that domestic and international consumers have come to recognize.
The phrase “El Charro” has deep-rooted cultural connotations that continue to be present in the everyday lives of Mexicans today.
No other tequila brand has a name so deeply identified with Mexican culture.
The Mexican charro is the noble knight exceptionally talented in the art of horsemanship. With his exceptional valor, courage, and manliness, he is a favorite hero of countless stories and folk epics.
Tequila El Charro is the name given to many decades ago to the special reserve with which Don Diego Orozco of Altos de Jalisco would entertain friends and guests.
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