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Tequila Press and News Releases

Press Release Source: Western Food & Beverage, Inc.

Tequila 7 Leguas the Spirit and Soul of Tequila, Nom 1120
Tuesday April 26, 4:15 pm ET
One Family's Legacy, Recipe and Commitment, Now Available in the United States of America

ATOTONILCO EL ALTO, JALISCO, Mexico, April 26 /PRNewswire/ -- Tequila Siete Leguas (Seven Leagues) proudly announces its launch into the United States market, with the appointment of Western Food & Beverage, Inc. as its U.S. importer.

Fernando Gonzalez de Anda, Managing Director of Tequila Siete Leguas Distillery and scion of legendary quality tequila makers, stated, "We are very happy to appoint professionals who not only understand the complexity of the Tequila business, but also have the sensitivity to appreciate the uniquely smooth taste of our Siete Leguas brand and our family's long and historic legacy in Tequila."

"We believe Tequila 7 Leguas will soon take its rightful place alongside a handful of the most coveted super-premium Tequilas available in the U.S.," said Rick Fraser, President of Western Food & Beverage. "It is our honor and privilege to be chosen to introduce this exceptional brand here," he added.

It was 1952 when the late Don Ignacio Gonzalez Vargas, the original founder, started making his extraordinary Tequila 7 Leguas. Carrying on the tradition are his widow, the matriarch Sra. Amparo de Anda and their 7 children, who have continued producing Tequila 7 Leguas, one of the very finest tequilas in Mexico, under NOM 1120. (A NOM is the unique number given by the Mexican Government to each production facility.) Francisco Tonarely, President of Brand Equity Partners Inc., stated, "Assisting Tequila 7 Leguas in developing its business outside Mexico is all the more gratifying given the family's longstanding commitment, its 60-year history, its revolutionary spirit and its passion for quality in every serving."

Tequila 7 Leguas is made using a proprietary formula, a combination of the agave "juices" from the family's two distilleries, El Centenario est. 1942, and La Vencedora est. 1956. Each distillery has its own process, "Molino" or roller mill and the traditional Tahona or "Millstone," which to this day is pulled during different shifts by one of 7 mules from Arkansas. The mixture of the two exceptional juices, together with the time-honored process for crushing, cooking and fermenting, produces a very smooth, sweet taste inherent in the quality of the agave cultivated by the family.

Don Ignacio Gonzalez Vargas's strength, vision and commitment to make the highest quality tequila, whatever the cost, is still true today after more than 60 years. Mr. Fernando Gonzalez de Anda explained that the Siete Leguas mission has always been to respect the traditional methods used to cook, grind, ferment and distill the very best tequila. "Tahona, the way it was done yesterday, still revolutionary today!" he exclaimed.

Siete Leguas carries a name and symbol that was inspired by none other than the revolutionary hero General Francisco Villa (Pancho Villa) himself, who named his horse Siete Leguas (Seven Leagues) in recognition of the distance the steed galloped on one of the many conquests.

Tequila Siete Leguas Distillery is located in Atotonilco el Alto, Jalisco, Mexico. Since its founding in 1952 by Don Ignacio Gonzalez Vargas, Tequila Siete Leguas Distillery has been selling its tequila in Mexico under its own Siete Leguas trademark. The Siete Leguas Distillery sold its super-premium tequila to St. Maarten Spirits, Ltd. in the U.S., where it was marketed under the brand name Patron from 1991 through 2002. Siete Leguas therefore has been enjoyed by tequila aficionados across the U.S. since 1991, with over 100,000,000 servings of its unique formula for Silver, Reposado and Anejo being served under the Patron label during that period. Siete Leguas NOM 1120 has remained under the same family's control for 3 generations, with the same commitment to produce the finest tequila. It no longer produces its formula for Patron, which now has a different formula and NOM. The Patron brand has no affiliation to Tequila 7 Leguas and its NOM 1120.

Source: Western Food & Beverage, Inc.
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