Partida Elegante Extra Añejo Tequila Set to Debut at Aspen Food and Wine Classic
June 4, 2007, NEWPORT BEACH, CA — Partida Tequila Elegante, an extra añejo tequila aged more than 36 months in American oak, will debut at the Aspen Food and Wine Classic’s ‘Ultimate Agave: Mexico's Ultra Premium Tequilas’ seminar led by Steven Olson, one of America’s leading spirits experts.
Tequila: Not just for college bingeing anymore
By William M. Dowd - Hearst Newspapers - Posted on Sun, Apr. 16, 2006
Tequila has gone so mainstream that the Inter-American Development Bank has just approved $1.6 million to support the Tequila Trail.
Source: Miami Herald - http://www.miami.com/mld/miamiherald/living/14349256.htm
Desert-like Los Altos produces 'sweeter' tequila
Story by: David Agren - 16 April 2006
Tequila put its namesake town on the map, but Mexico's famed firewater is also proudly produced northeast of Guadalajara in Los Altos, where the area's red soil, elevation and climate give beverages from the region special characteristics.
Source: Guadalajara Reporter - www.guadalajarareporter.com/
Herradura Launches Orange, Lemon Tequila
Story by : David Agren - 11 March 2006
This week, Casa Herradura, an Amatitan, Jalisco distiller, introduces Sauve 35, a flavored tequila meant for mixing in cocktails and martinis. "Tequila hasn't been very innovative in recent years," said Victor Moreno, a spokesman for Casa Herradura, explaining his firm's interest in launching the new product.
Source: Guadalajara Reporter - www.guadalajarareporter.com/
The Making of a Quality Tequila
Story by : David Agren - 31 december 2005
Several trees jut through the roof of the cellar at the La Cofradia tequila compound. The facility's new distillery envelopes its predecessor, preserving key parts of the century-old structure. "We don't like to tear things down," said Jose Hermosillo Brooks, a founder of Casa Noble, which is made at La Cofradia, explaining the philosophy of the more than 200-year-old distillery.
Source: Guadalajara Reporter - www.guadalajarareporter.com/
Charmless Tequila struggles to live up to 'Magic Town' label
By : David Agren - 12-Nov-05
Tourism officials in town, where the famed drink was born, are trying to attract more visitors to Tequila. Most tourists only visit for the day, viewing factories like La Alborada.
Source: Guadalajara Reporter - www.guadalajarareporter.com/
Cazadores Unveils New Aged Tequila
Story by : Michael Shapiro - 05 November 2005
"It's worth the wait," according to Tequila Cazadores' Spanish marketing campaign for its new, añejo tequila. While the slogan refers to the one-year period in which the tequila must be aged before being sold
Source: Guadalajara Reporter - www.guadalajarareporter.com/
Worth a shot -Tequila companies are counting on growth in premium sales
By Eliza Barclay - For The Chronicle - Aug. 14, 2005, 4:11PM
Eduardo Morales is hoping that seekers of premium tequila will look beyond Jose Cuervo Gold to Don Carranza, a high-end brand imported from Mexico. It is named after a former Mexican president.
Where Jose Cuervo Gold once stood alone as the name brand of tequila, now crowds of gleaming bottles of all shapes, sizes and colors are competing for the attention of increasingly picky tequila drinkers.
Source: HoustonChronicle.com - http://www.chron.com/cs/CDA/rssstory.mpl/business/3309492
Tequila goes upscale on both sides of the border - While the raw material is still harvested in time-honored tradition, tequila has reached a new plateau in export sales and expectations of up-scale imbibers.
July 9, 2005 - Story by: David Agren - Source: Guadalajara Reporter - http://www.guadalajarareporter.com/
A 750-ml bottle of Don Julio Real Añejo costs 2,934 pesos at the Iberica liquor stores in Guadalajara. Aged five years in white oak casks and bottled in a unique decanter with silver agave accents, the ultra premium tequila “sells very well,” according Yolanda Leon, manager of the Avenida Niños Heroes outlet.
Tequila 7 Leguas the Spirit and Soul of Tequila, Nom 1120 - Tuesday April 26, 4:15 pm ET
One Family's Legacy, Recipe and Commitment, Now Available in the United States of America
ATOTONILCO EL ALTO, JALISCO, Mexico, April 26 /PRNewswire/ -- Tequila Siete Leguas (Seven Leagues) proudly announces its launch into the United States market, with the appointment of Western Food & Beverage, Inc. as its U.S. importer.
Fernando Gonzalez de Anda, Managing Director of Tequila Siete Leguas Distillery and scion of legendary quality tequila makers, stated, "We are very happy to appoint professionals who not only understand the complexity of the Tequila business, but also have the sensitivity to appreciate the uniquely smooth taste of our Siete Leguas brand and our family's long and historic legacy in Tequila."
Golf Life: A New Tequila Sunrise
A taster's guide to the best premium bottlings
FROM MAR 2004 Issue by Scott Mowbray
Once scorned as a cheap booze designed merely to intoxicate, tequila gained international fame a few years ago when drinkers realized just how sublime a liquor it could be." This opening line from a 2002 Houston Chronicle article tells the standard Cinderella story of the rise of what the tequila industry calls the "premiums"—tequilas that cost 30, 50, even 150 dollars.
Source: Travel and Leasure - Golf - http://www.travelandleisure.com/tlgolf/
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