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Source: Guadalajara Reporter - www.guadalajarareporter.com/
Cazadores Unveils New Aged Tequila
Story by : Michael Shapiro - 05 November 2005
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"It's worth the wait," according to Tequila Cazadores' Spanish marketing campaign for its new, añejo tequila. While the slogan refers to the one-year period in which the tequila must be aged before being sold (or officially billed as añejo, for that matter), it also acknowledges the fact that Cazadores has been a tad slower than some other well-known tequila companies to cash in on the increasing domestic and international demand for higher-end, aged tequilas.
Cazadores Añejo tequila is aged in white-oak barrels for one year - the perfect amount of time, according to Fernando Santibañez Escobar, director of Cazadores' main plant. According to the rules set forth by the norma that governs tequila production, añejo tequilas must be aged between one and three years. During the aging process the tequila can acquire a complex array of flavors, notably a subtle oak flavor from the barrels themselves. Notes of cinnamon, vanilla, nut, and pear can also be detected in Cazadores Añejo, lending it a subtly sweet, rich flavor.
The new tequila should be on store shelves before month's end, according to company spokespeople. It will retail for 285 pesos for a standard, 750 ml bottle. To appeal to a higher-end market, the tequila will also be available in a number of fancier packages - including the "gift pak," a large box that includes a tin, special bi-conic glass "ideal for sipping Cazadores Añejo," and booklet, in addition to the tequila itself. Cazadores Añejo will be exported abroad, primarily to the U.S. and England, in addition to being sold in retail and boutique establishments across Mexico.
The Añejo tequila is the latest in a series of recent product launches from the Cazadores distillery, which has steadily increased production and attempted to expanded its market reach over the past few years. Between 2003 and 2004 the company released Cazadores Blanco (unaged) and 4 Vientos (a budget-priced tequila for mixed drinks) to accompany their biggest-selling tequila, Cazadores Reposado.
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