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Sunglass
Island
Cabo San Lucas, Los Cabos, Mexico |
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Three more specialized retail divisions evolved from the original Sunglass Island concept to better meet specific customer needs. |
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The strategy driving the success of the Sunglass Island Group is its focus on achieving a dominant presence in high-traffic locations with an arresting and irresistible mix of stores and kiosks which carry a wide and extensive assortment of product lines.
It has also relied on a strong brand image which is consistently conveyed, from high quality store designs, to high impact annual advertising campaigns, along with tailored promotional bursts. |
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Sunglass Island - Cabo San Lucas, Los Cabos, Mexico |
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Last Revision
Jan. 31, 2014 - MKS |
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