All they knew is that they were getting a great price from the people selling them out of their back packs. Quality, who cares! they used to say, tourists don't know one from another and most are only looking for a good deal anyway." I'll tell you! she was far from giving up. That's the day I encouraged Julieta to open a retail business and start educating clients about the difference between original and counterfeit Cuban cigars.

So she did, and at the same time she invited me to quit my job and jump aboard. We named our business J&J HABANOS (J&J for Julieta & Jose and HABANOS which is the correct name given to an ORIGINAL Cuban cigar). We opened a little place in Cabo San Lucas and started selling cigars out of a window. Throughout this time we grew fast and earned an excellent reputation for selling the real deal and along the way earned great and faithful "clients-friends" that were supporting us in every step.

Four years later, in a much bigger place and with a much bigger selections of premium cigars from all over the world, we look back and thank our faithful customers who believed in us and recommended our store to friends and family visiting Los Cabos.

Even though it has been a very difficult competing with the distributors of fake cigars, it is very rewarding to see how excellence in quality and service speaks for itself and at the very same time pays off. Reputation travels fast so in 1998 Mr. Francisco Linares, President of Habanos, S.A. (The world marketing Co. for Habanos) paid an honorable visit to our store to present us with the SPECIALIST IN HABANOS GOLD AWARD, for our knowledge selection and care of our cigars, an award that only a reduced number of cigar retailers around the world have been able to obtain.